New 12-Year Contract Inked Between Eutelsat And Mediaset To Expand Digital Television In Italy

 

15 February 2011

Elettronica Industriale, and Eutelsat Communications announced the signature of a 12-year contract for capacity at the HOT BIRD™ video neighbourhood.

The new contract for one transponder further consolidates a 20-year relationship between the two companies, increasing Mediaset's HOT BIRD™ resources to five transponders. It will support Italy's nationwide transition into a fully digital broadcasting environment, particularly addressing Mediaset's requirement to deliver channels to its network of Digital Terrestrial Television (DTT) transmitters.

Andrew Wallace, Eutelsat's Chief Commercial Officer commented: "This new contract with Elettronica Industriale for Mediaset underscores just how much satellites are integrated by broadcasting groups as a key platform for effective content delivery. We are delighted to further extend our longstanding partnership with Elettronica Industriale, and that the performance and coverage of our HOT BIRD™ satellites continues to meet Italy's national agenda to operate in a digital television landscape."

Antonio Preti, Head of TV Transmission Services at Elettronica Industriale added: "With resources secured at the HOT BIRD™ position and on ATLANTIC BIRD™ 3 to deliver Digital Terrestrial Television multiplexes to our rebroadcast towers and for live coverage of news, sports and entertainment events, Eutelsat's satellites are a core component of our network infrastructure, supporting our activities today and into the future."