Eutelsat
Teams
With
General
Satellite
And
St
Petersburg’s
Mariinsky
Theatre
For
A
Premiere
3DTV
Satellite
Transmission
To
New-Generation
TV
Displays
14
April
2010
In a
new
display
of
how
3D
is
rapidly
redefining
the
viewing
experience,
Eutelsat
Communications
(Euronext
Paris:
ETL)
is
teaming
with
Russia’s
General
Satellite
Corporation
and
the
Mariinsky
Theatre
for
a
satellite
transmission
on
15
April
from
St.
Petersburg
of
an
exceptional
sequence
of
classical
ballet
performances
by
leading
Russian
dancers.
The
3D
content
will
be
received
live
in
Moscow
and
Paris
and
displayed
for
the
first
time
on
Samsung’s
first
generation
of
Full
HD
3D
TV
sets.
This
European
premiere
of
satellite-delivered
3D
content
to
TV
displays
will
be
transmitted
on
Eutelsat’s
All-3D
channel
on
the
EUROBIRD™
9A
satellite.
Launched
over
one
year
ago,
this
first
All-3D
channel
for
Europe
has
enabled
Eutelsat
to
collaborate
with
industry
leaders
in
the
burgeoning
3D
market,
including
Samsung,
Sony,
Hyundai,
Sensio,
France
Télévisions,
SKY
Italia,
Ciel
Ecran
and
OpenSky.
In
an
agreement
announced
today
between
Eutelsat
and
General
Satellite,
up
to
500
hours
of
3D
content
produced
by
General
Satellite
will
further
enrich
the
line
up
of
Eutelsat’s
All-3D
channel.
General
Satellite
is
already
Russia’s
leading
supplier
of
HD
content
for
the
Platforma
HD
package
broadcast
across
European
parts
of
Russia
via
EUROBIRD™
9A.
The
dance
sequences
in
St
Petersburg
will
be
filmed
in
3D
(two
video
signals
and
one
audio
signal),
mixed,
encoded
and
uplinked
to
Eutelsat
satellite
capacity
from
an
SNG
truck
at
the
Mariinsky
Theatre.
The
live
signal
will
be
delivered
to
six
Samsung
3D
Ready
55”
displays
via
a
standard
HD
set-top-box
produced
by
General
Satellite.
Viewers
will
watch
the
ballet
sequences
using
Samsung
Active
glasses
to
show
the
lifelike
depth
and
colour
clarity
that
is
now
possible
in
consumer
homes.
Commenting
on
the
premiere
3DTV
transmission,
Michel
de
Rosen
Eutelsat
CEO
said
“Coming
only
three
weeks
after
the
remarkable
3D
broadcast
to
cinemas
in
France
of
the
Six
Nations
rugby
match
between
France
and
England,
this
premiere
satellite-delivered
3DTV
display
will
be a
new
landmark
in
the
rapidly
emerging
market
for
transmitting
premium
3D
content.
Eutelsat
has
been
the
trailblazing
satellite
partner
in
this
transformation.
Since
content
will
always
be
king,
we
are
delighted
to
conclude
the
agreement
for
3D
content
with
General
Satellite
that
will
enrich
the
programming
on
our
unique
All-3D
channel
on
EUROBIRD™
9A.”
Andrey
Tkachenko,
Chairman
of
General
Satellite
Corporation
added
“This
live
ballet
transmission
marks
a
brand
new
step
in
General
Satellite’s
European
ambitions
for
3D,
in
close
technical
partnership
with
Eutelsat.
Viewers
with
the
appropriate
equipment
can
now
watch
high-quality
3D
content
broadcast
by
General
Satellite
and
Eutelsat
from
the
EUROBIRDTM
9A
satellite.”
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