To support the HD and SD broadcasts of all 64 World Cup tournament matches, Eurovision, the premier distributor of sports and news content for the world’s top broadcast and media platforms, has leased additional C-band transponders on AsiaSat 5 during the tournament period. Eurovision will transport the signals from the International Broadcast Centre (IBC) in Johannesburg via its dedicated fibre network to AsiaSat's Tai Po Earth Station in Hong Kong for uplinking to AsiaSat 5. These matches will then be received by broadcasters across the Asia-Pacific region.

"We have been working very closely with AsiaSat over the past ten years in bringing top quality sports events such as the Olympics, UEFA Champions League and Motor Sports to the broadcasting community. AsiaSat has proven a reliable partner in our mission to put programming exactly where broadcasters need it in a seamless, reliable and cost-effective way," said Stefan Kuerten, Director of Eurovision Operations.

"We are thrilled that Eurovision and AsiaSat 5 will be delivering HD television coverage that provides stunning picture and digital surround sound quality of the 2010 World Cup to Asian viewers. We are going to bring Asian television viewers an unparalleled sports viewing experience," said AsiaSat’s Chief Executive Officer, Peter Jackson.