Arqiva Lands Multi-Year Deal with Traffic Sports International for Program Delivery to the Americas, Europe, Middle East and Asia

17 August 2010

Arqiva, has closed a multi-year agreement with Traffic Sports International to support global distribution of its seven international soccer leagues. Via Arqiva, the television rights holder to Latin America’s key soccer tournaments will reach TV households throughout the Americas, Europe, Asia and the Middle East beginning with the August 4th transmission of the first Copa Sudamericana soccer match.

"This is our first multi-year contract with Traffic Sports International and a major expansion of our relationship with the organization," said Jon Kirchner, EVP, Arqiva Satellite & Media, from the company’s Washington, DC offices and teleport. "Arqiva’s global satellite, fiber and teleport infrastructure is the ideal distribution platform for Traffic Sports International as it continues to provide premier sports programming around the world."

The seamless, five-continent deal utilizes Arqiva’s award-winning teleports, satellite capacity and international fiber. Originating out of Brazil, each event is downlinked off satellite using Arqiva’s Los Angeles teleport and then sent via Arqiva’s international terrestrial fiber network to its Washington, DC teleport. The feeds are on-passed to Arqiva’s UK Winchester teleport for distribution over Europe using the W2A satellite. From the UK, the feeds are then turned around from W2A to Telstar 10 for distribution over the Middle East and Asia. Subsequent tournaments will also be distributed to Africa via Arqiva’s infrastructure.

"We entered into our relationship with Arqiva due to the quality of their service and the strong recommendation of our clients who use them extensively," said Antonio Paulo Simoes, director of TV7, Traffic Group’s division that manages all World Cup qualifying transmissions and footage. "We look forward to growing and expanding with them as we reach world-wide soccer fans."

Traffic Sports, headquartered in Sao Paulo, Brazil, holds the television rights to the principal football tournaments in Latin America: Copa America, Brazil's home World Cup Qualifiers, Copa Libertadores, Copa Sudamericana and CONCACAF World Cup Qualifiers.