Smartpin Rebrands as Band24, Advancing a Ground-to-Orbit Platform for Global Field Intelligence

Smartpin rebranding as Band24, marking the company’s evolution from asset tracking into a broader platform for infrastructure-free field intelligence.

The new name reflects a larger ambition: to serve the operational needs of enterprises, field teams, infrastructure operators, and commercial organizations that need trusted visibility across assets, inventory, and mobile operations as they move through facilities, campuses, yards, job sites, routes, highways, and remote off-grid environments.

Inspired by the global 2.4 GHz frequency band, Band24 is building a software-defined connectivity and field intelligence platform for business operations that brings together global Bluetooth® network coverage, LTE-M cellular connectivity, and Low Earth Orbit continuity through its strategic partnership with Hubble Network.

Rather than forcing customers to choose a single network path or manage disconnected systems, Band24 is unifying these connectivity layers into a single operational experience across ready-to-use dashboards, mobile apps, and enterprise-ready APIs. The result is a simpler and more resilient model for real-world operations: one platform, multiple network paths, and one consistent way to monitor, manage, integrate, and respond as assets move across changing environments.

“Smartpin started because too many businesses were still managing critical assets, equipment, and inventory with spreadsheets, guesswork, and limited real-world visibility,” said Jeff Houlé, Cofounder of Band24. “Band24 is the next chapter. We’re building a software-defined field intelligence platform that brings together a global Bluetooth® network, LTE-M, and Bluetooth-to-satellite continuity into one operational system businesses can use immediately. With a consistent data model across our web applications, mobile apps, and enterprise APIs, customers get faster time to operational value, broader visibility from day one, and a more durable platform as environments and connectivity conditions change.”

The Band24 platform taps into a massive global Bluetooth® network that stretches invisibly across large areas — from cities and suburbs to transport corridors, campuses, and worksites — delivering asset visibility without requiring customers to install gateways or stand up dedicated infrastructure. With global coverage spanning more than 2,500 cities, surpassing 3 million square miles, with more than 95 million mobile access points, Band24 gives businesses immediate access to a level of field visibility that has historically required dense gateway deployments, costly infrastructure, or complex rollouts.

Band24 is also making the platform easy to test in real operations. Through the company’s self-serve signup experience, businesses can get started directly on Band24’s website, receive 90 days of free platform and network access, and get their first two devices at no cost. The goal is simple: let companies evaluate Band24 in their own operations with no friction or risk. A business can place Band24 devices into the field and begin seeing real-world movement and sensor updates almost immediately.

Moving beyond isolated location pings, Band24 delivers a more resilient model of field intelligence — one where continuity, trusted data, and operational response matter as much as connectivity itself. Operational truth should not disappear when the real world changes. As physical operations become more distributed and less predictable, businesses need systems that remain usable across changing environments rather than fragmenting when conditions shift. With ground-to-orbit coverage, Band24 is designed to support operational continuity across terrestrial, cellular, and increasingly remote or off-grid conditions.

Band24 brings that model to life across the Band24 Ranger management platform, mobile apps, and enterprise API integrations in one unified experience that lets customers deploy simply, operate consistently, and scale as physical conditions change. 

“Later this year, we’ll share the next wave of Band24 products and platform capabilities that extend this vision even further into day-to-day operations,” said Houlé.

For existing customers and partners, the rebrand to Band24 represents an expansion in mission and platform direction — not a service disruption. Current products, customer experiences, and support will continue uninterrupted as the company transitions its brand, website, and communications from Smartpin to Band24.

Band24 remains focused on making commercial deployments easy to test and simple to scale, whether customers are managing tens or tens of thousands of assets. The company will continue investing in solutions built for real-world operations: practical to deploy, power-efficient by design, and ready to perform as connectivity conditions change.