Arqiva delivers
Metropolitan Opera
live to European
cinemas
8th May 2008
Arqiva has completed
its second season of
live High Definition
(HD) transmissions
of ‘The Met: Live in
HD' into European
cinemas. Building on
last season's
success (reaching an
additional global
audience of about
325,000) Arqiva's
transmission of the
2007-8 season
enabled sell-out
audiences to
experience eight
star-studded
performances in
cinemas across
Europe. Donizetti's
‘La Fille du
Regiment' was the
final screening of
the season on 26
April. The total
attendance for this
season of live
transmissions was
expected to top
900,000 people
worldwide.
Arqiva receives the
live HD signal from
the Atlantic Bird 1
satellite and then
re-transmits to the
Intelsat 10-02 and
Atlantic Bird 3
satellites for live
distribution into
cinemas in the UK,
Germany, Austria,
Netherlands, France
and other European
countries. A
Metropolitan Opera
representative
monitors the
transmission from
within the MCR of
Arqiva's Winchester
Teleport providing
hands-on real-time
communication
between the Met and
Arqiva's specialist
team.
Arqiva's solution
also includes
on-screen local
language subtitling
for participating
European countries,
negating the need
for multiple
transmissions from
the US. The HD
screenings
incorporate Dolby
Digital 5.1 surround
sound for maximum
impact and include
live interviews and
special features.
Arqiva provides
cost-effective
recording and
storage of all the
HD content for
future re-purposing.
Performances
transmitted by
Arqiva included
Gounod's
‘Roméo
et Juliette' (15
December),
Humperdink's ‘Hansel
and Gretel' (1
January), Verdi's
‘Macbeth' (12
January), Puccini's
‘Manon Lescaut' (16
February), Britten's
‘Peter Grimes' (15
March), Wagner's
‘Tristan und Isolde'
(22 March),
Puccini's ‘La Bohème'
(5 April) and
Donizetti's ‘La
Fille Du Regiment'
(26 April).
Barrie Woolston,
commercial director
at Arqiva's
Satellite Media
Solutions division,
said: "Digital
Cinema is an
exciting new medium
which presents very
important
opportunities to
live event
organisers and
exhibitors. As well
as enabling
organisers to expand
their audience reach
all around the
world, the growing
popularity of
experiencing
alternative content
on the big screen
can significantly
drive revenues
across an
exhibitor's network.
Arqiva has
considerable
experience in the
live HD broadcast of
alternative content
to digitally enabled
cinemas and we are
proud to have been
entrusted with this
high profile and
prestigious project
for the Met."
Matthew Ivey,
director of
Occasional Video &
Data at Arqiva,
added: "The ability
to reliably deliver
live opera
performances in High
Definition with
Dolby Digital 5.1
surround sound is
crucial in ensuring
that the audience
experience is as
close to real life
as possible. Meeting
the highly exacting
standards of this
world-class
institution has been
an interesting
challenge for Arqiva
and we look forward
to building on our
strong relationship
with the
Metropolitan Opera
next season."
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