EUTELSAT
Participates
In
Live
Satellite-Delivered
3D-HD
Demonstrations
19
March,
2009
Eutelsat
Communications
is
taking
part
in a
full
satellite
demonstration
in
Europe
of
the
end-to-end
3D
broadcasting
chain..
Using
capacity
on
Eutelsat's
EUROBIRD™
3
satellite,
a
live
music
performance
is
being
filmed,
transmitted
and
projected
in
stereo
3D-HD
onto
a
cinema
screen
and
prototype
models
of
stereo
3D-HD
television
sets.
Organised
by
Eutelsat,
OpenSky
and
dBW,
the
demonstration
is
reproducing
in
full
the
conditions
of a
live
3D
event.
The
three-dimensional
shooting
and
production
is
managed
by
dBW,
a
specialist
production
company
based
in
Rome,
while
OpenSky,
which
specialises
in
transmitting
digital
content
via
satellite
is
managing
the
encoding,
decoding
and
projection.
The
three
companies
have
also
agreed
to
combine
their
resources
and
expertise
in
order
to
be
able
to
provide
end-to-end
3D
services
in
Europe,
from
filming
to
playout.
The
full-scale
demonstration
in
Rome
of a
3D
out-of-home
viewing
experience
is a
prelude
to a
radically
new
way
of
experiencing
cinema
and
television
content.
In
addition
to
enabling
an
audience
to
share
the
same
level
of
sensation
as
in a
theatre
for
a
live
performance,
stereo
3D-HD
has
the
potential
to
enrich
the
entertainment
offer
in
cinemas
and
theatres
and
transform
them
into
innovative
multimedia
entertainment
centres
delivering
premium
content.
The
demonstration
in
Rome
marks
a
new
step
in
Eutelsat's
participation
in
the
emerging
market
for
3D
transmissions.
Satellite
capacity
at
the
Group's
9
degrees
East
position
occupied
by
the
EUROBIRD™
9A
satellite
has
been
transmitting
a
test
3D
channel
over
the
last
three
months
as a
testbed
to
analyse
the
performance
of
screens,
encoders
and
decoders,
and
to
gather
experience
on
the
use
of
3D
content
in
the
home
and
public
locations.
Commenting
on
the
demonstration
in
Rome,
Giuliano
Berretta,
Eutelsat
CEO
said:
"This
new
step
towards
3D
broadcasting
continues
Eutelsat's
longstanding
commitment
to
innovation
that
opens
satellites
to a
new
generation
of
applications.
Early
and
close
collaboration
between
all
actors
in
the
broadcasting
chain
will
be a
key
success
factor
for
this
new
broadcasting
revolution
and
we
are
very
pleased
to
be
taking
part
in
the
first
tests
and
end-to-end
demonstrations
in
Europe".
talk Satellite welcomes comment -
comment@talksatellite.com
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