Arabsat
and My-HD Media Sign Strategic Agreement
for Exclusive Partnership
14 March,
2013
My-HD
Media, the secure and affordable
television platform that offers a single
viewing card solution for High
Definition (HD) channels in the Middle
East and North Africa (MENA) regions,
announced its long term strategic
partnership with Arabsat, one of the
world’s top satellite operators and the
leading satellite services provider in
the Arab world.
Under the agreement, Arabsat will
expand the reach of My-HD Media’s
bouquet of channels to over 170 million
viewers in more than 80 countries across
the Middle East, Africa and beyond. The
My-HD Media offering includes besides
many other attractive HD channels the
top network in the region: the MBC
Group. Commenting on the strategic
agreement, Mr. Cliff Nelson, CEO of
My-HD Media, said: “I am pleased to
announce our exclusive partnership with
Arabsat during our first participation
at Cabsat 2013. Arabsat has always been
a frontrunner in the region and a prime
hotspot for HD in MENA, and our
partnership is intended to give us a
valuable platform to provide superior HD
content to over 170 million viewers
across the (MENA) region.”
“We aim to build a diversified
bouquet of 40 HD family entertainment
channels and we are confident that our
association with Arabsat will be a long
term profitable collaboration that will
add significant value to both parties
but most importantly to the end
consumer” added Mr. Nelson.
Mr. Khalid Balkheyour, President and
CEO of Arab Satellite Communications
Organization (Arabsat), said: “My-HD
Media has quickly grown into a major
contender in the HD industry, where they
currently carry an impressive bouquet of
HD channels that will continue to evolve
and develop. The main objective from our
successful alliance with My-HD Media
will provide a commercially viable, mass
market ready, end-to-end distribution
platform to the broadcasters on Arabsat.
My-HD Media will allow broadcasters to
capture additional HD business across
MENA. At the same time we are further
expanding Arabsat’s HD reach and HD
leadership in the market. And I am
confident that in addition to the
exclusive carriage for Saudi League in
HD and the already existing choice of
attractive Free-to-Air HD channels our
viewers will really enjoy the new HD
channel bouquet carried on the My-HD
Media platform.”