November 30, 2009

NDS, has developed the first bookable promos service in Asia, for FOXTEL, Australia's subscription television provider. 

While watching a trailer for a show, viewers will now be able to book to record the show to their DVR by pressing the green button on their remote control.  

With the press of a button, subscribers will be able to book to record movies, individual programmes, or an entire series, immediately or weeks in advance. This user-friendly feature can also be used during an ad break to allow viewers to receive more details about a specific advertisement by expressing interest with the same button press. 

NDS has also provided FOXTEL with the XTV™ open infrastructure, an extended version of NDS XTV™ DVR technology that gives operators the flexibility to launch applications that directly access DVR functionality.  

iSuggest is the first FOXTEL application that is based on the XTV open infrastructure. As a visual recommendation service, iSuggest presents TV show and movie posters in the subscriber’s personalised viewing gallery, making it easy for viewers to browse, select and record programmes directly into their planner. 

Peter Smart, FOXTEL’s Director of Engineering said, “The launch of these solutions in Asia has been made possible thanks to NDS’ experience in advanced DVR solutions combined with its systems integration expertise. FOXTEL continually invests and innovates for the benefit of our subscribers, enhancing their TV viewing experience.”

“We have worked with FOXTEL since the launch of its first DVR in 2005,” said Peter Iles, General Manager, NDS Australia. “This latest collaboration, which provides cutting-edge services, reaffirms FOXTEL’s position as an innovator in the provision of advanced digital pay-TV services in the region.”