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Grammy Group, will move
toward satellite TV as a content provider by the
next quarter, according to chairman Paiboon
Damrongchaitham.
The company plans to invest
up to 100 million baht to produce content for
three or more channels, Mr Paiboon said.
The satellite and cable
television industry was liberalised this year
under the new Broadcasting Act and has begun to
attract a lot of investor interest.
Advertising would be the
major source of income for the satellite
venture, while Grammy would also create a new
business model based on sponsorship for
marketing events built on top of their event
organising subsidiary Index Event Agency, Mr
Paiboon said.
Grammy joined with the
mobile operator DTAC to offer unlimited packages
of music, ringtone and music video downloads.
The campaign called 'Happy Vampires*333',
charges users only 20 baht a month, in the hope
that they will become long-term subscribers, and
contribute sustainable income.
Mr Paiboon said online
music downloads, in particular via mobile
phones, had been declining sharply. For
instance, music downloads through DTAC had
dropped nearly 80% from two million to 400,000 a
month.
With the campaign, Grammy
predicts revenues from digital business would
increase from 419 million baht last year to 600
million this year.
DTAC CEO Sigve Brekke said
the campaign would encourage legal downloads and
ease the impact of piracy on mobile operators
and content providers.
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