National Geographic Channel Asia Partners With Measat To Expand Its Channel Distribution Across Asia Pacific, The Middle-East And Africa

 

19 June 2008

MEASAT Satellite Systems Sdn. Bhd. ("MEASAT") and National Geographic Channel Asia announced an agreement for the National Geographic Channel HD and 2 other standard-definition channels, National Geographic Channel and Nat Geo Wild to be distributed on MEASAT-operated satellite to PayTV operators across Asia Pacific, the Middle-East and Africa. All 3 channels would be distributed via the MEASAT-3 satellite on the PCM HD MCPC platforms. 

National Geographic Channel HD entertains viewers with award-winning documentaries, compelling stories of unsurpassed quality. Featuring world renowned explorers and filmmakers, National Geographic Channel HD takes viewers into the heart of the action – all in amazing detail, vibrant colours and theatre-quality Dolby Digital 5.1-channel surround sound. The 24-hour National Geographic Channel HD in Asia Pacific is currently available in Singapore and Hong Kong on StarHub and PCCW nowTV services. 

Mr Zubin Gandevia, Managing Director and Executive Vice President of National Geographic Channel Asia said, “National Geographic Channel HD has redefined the way our viewers explore the world on television in Asia Pacific. Broadcasting high-definition channels typically requires more transmission capacity and higher level of compression technology as compared to standard-definition channels. Our partnership with MEASAT has given us the technical advantage to introduce our high-definition channel cost-effectively and rapidly across Asia Pacific, India, the Middle East and Africa.”

National Geographic Channel invites viewers to rethink the way we understand the modern world. Launched in 1997, the standard-definition channel is currently available to over 57 million homes across Asia Pacific. Another channel in the National Geographic bouquet of channels Nat Geo Wild first launched in 2006 showcasing the most intimate encounters with the real wildlife. Nat Geo Wild is currently available in Singapore, Hong Kong, Thailand and the Philippines.