Intelsat Renews China Central Television Contract for U.S. DTH Services

12 June 2008

China Central Television (CCTV), the national broadcaster of the People’s Republic of China, renewed a multi-year contract on Intelsat’s Galaxy 3C satellite for Ku-band capacity to distribute its regional direct-to-home (DTH) services in the United States. 

China Central Television became the world’s first global Mandarin Chinese television provider when it expanded its services internationally via the Intelsat 3R satellite located at 43 degrees West in 1995. Since then, this long-standing relationship spanning nearly 14 years has delivered CCTV’s programming to every region of the world. Intelsat continues to provide CCTV with full time program distribution services via the Intelsat 1R satellite located at 45 degrees West, the Intelsat 9 satellite located at 58 degrees West and the Intelsat 10 satellite, located at 68.5 degrees East.  

“We have witnessed an increased demand for Chinese content among U.S. viewership,” said Zongjiu He, Vice President of CCTV. “Intelsat’s industry-leading Galaxy 3C satellite is the ideal platform for CCTV, enabling us to seamlessly reach that targeted DTH customer base.”  

David Ball, Intelsat’s Regional Vice President Asia-Pacific, said, “Whether it’s international distribution of regional programming, special events such as the Asian Games or the upcoming 2008 Summer Games, Intelsat’s industry-leading satellite network and teleport facilities are strategically situated to provide greater power and coverage for China’s preeminent national broadcaster and all Asian programmers seeking to disseminate content around the world.”