Vintage Studio Chooses AsiaSat 2 for ‘Ayur Living India’

2 June 2008

AsiaSat and Ayur Group’s broadcast arm Vintage Studio Pvt. Ltd. (Vintage) announced the signing of a lease agreement for C-band capacity on AsiaSat 2 for the launch of Vintage’s new television channel ‘Ayur Living India’ across India and the Asia-Pacific. This brand new free-to-air television channel ‘Ayur Living India’ will be offering a variety of education cum value based social programmes in English and Hindi languages, primarily targeting the youth, women and upper middle class population in India. Programming will be produced in-house at Vintage’s own studio, and then uplinked to AsiaSat 2 through its own teleport in New Delhi, which is currently under construction and be ready for the channel launch in October - November 2008.

"AsiaSat 2 is a renowned broadcasting platform with superb audience access and high quality channel neighbourhood, including India’s top rated South Asian television channels and highly popular international television services," said Dilvinder Singh Narang, Managing Director and Pushpinder Singh, Director of Vintage Studio Pvt. Ltd. in a joint statement. "We look forward to serving television viewers across our country and beyond with quality education, social and woman upliftment programming with AsiaSat 2’s superior coverage and well-established infrastructure and connectivity to our target audiences. In addition, we have plan in place to launch another entertainment, Hindi language channel on this powerful platform within the next phase, aiming to cater for the needs of a larger audience in AsiaSat 2’s footprint."

Peter Jackson, Chief Executive Officer of AsiaSat, said, "We are pleased to support India’s most well known household brand - Ayur with their expansion plans into the media sector, and be selected as their satellite partner in this venture. Ayur Living India will enhance AsiaSat 2’s South Asian channel offering as well as our strong affinity to the Indian audience. We are enthusiastic to continue our active role in the Indian broadcast industry’s development."