Aruna Channel To Be Distributed Via MEASAT-3

8 April 2008

MEASAT Satellite Systems Sdn. Bhd. announced the signing of an agreement with ALL ASIA MULTIMEDIA NETWORKS FZ-LCLC (“AAMN”) to distribute the Astro ARUNA Channel (“ARUNA”) on the MEASAT-3 satellite.

‘We are pleased to be selected by AAMN to distribute this exciting Indonesian language drama channel on the MEASAT platform,” said Terry Bleakley, MEASAT’s Vice President, Sales and Marketing. “MEASAT-3’s Global C-Band footprint provides an excellent distribution platform for broadcasters offering access to over 160 million TV households across the Asia Pacific region”.

Commenting further, Terry Bleakley said, “MEASAT continues to expand the MEASAT-3 video neighbourhood.  Today, the satellite provides a high quality video distribution platform for both SD and HD content.”

“Since its launch, ARUNA has attracted interest from traditional pay TV and IPTV platforms operators from Europe, Americas and the Middle East. The extensive footprint and efficiency in delivery offered by MEASAT effectively eliminate one of the most challenging tasks in provisioning content to niche audiences over extensive geographical areas,” said ARUNA’s spokesperson.