Discovery
Communications Teams With ICO for
Mobile Interactive Media Trial
Apr 29, 2008
ICO has reached an agreement with
Discovery Communications, LLC, to
provide content for the alpha trials
of its mobile interactive media
service, known as ICO mim™.
ICO mim is a fully interactive
mobile video, navigation and
emergency assistance service powered
by the ICO G1 satellite, which
launched on April 14, 2008. The
trials will take place in
Raleigh-Durham, North Carolina and
Las Vegas, Nevada starting in late
summer 2008.
Under the agreement, ICO may select
up to three channels for its lineup
of live mobile television trials.
The channels available for the ICO
mim trials include Discovery
Channel, TLC and Discovery Kids. ICO
previously announced an agreement
with NBC Universal to provide
content for its alpha trials.
"ICO mim will be known for the
variety and quality of its
programming," commented Tim Bryan,
chief executive officer for ICO,
"and we're pleased to offer the
breadth of first-class programming
Discovery will bring to our
service."
