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Hughes
Enables
a
Digital
Signage
Solution
for
Carrefour
in
Brazil
March 3,
2008
Hughes
Network
Systems,
has
completed
the
installation
of a
HughesNet
Managed
Service
Solution
connecting
108
Hypermarket
store
locations
of
Carrefour
in
Brazil
to
deliver
Carrefour
TV.
CerejaPRN,
the
largest
in-store
media
company
in
Brazil,
selected
Hughes
in late
2007 to
connect
all
Carrefour
stores
via its
nationwide
HughesNet
broadband
satellite
service.
Every
store is
now
equipped
with
flat
screen
panels
in
strategic
locations
with
high
consumer
traffic,
such as
the
produce
and meat
sections,
and at
cashier
stations.
Both
editorial
content
and
advertising
from
Carrefour
and
other
advertisers
will be
delivered
to these
locations.
Selected
partners
will
provide
this new
in-store
media
solution
with
beauty,
cuisine,
and
travel
tips, as
well as
technology
and
sports
news, to
enhance
the
shopping
experience
for
customers,
24 hours
a day, 7
days a
week.
“With
its
nationwide
footprint
and high
quality
of
service,
Hughes
was the
only
company
able to
meet all
our
operational
requirements
and
cost-effectively
enable
our
project,”
said
Flavia
Sampaio,
operations
director,
CerejaPRN.
“HughesNet
two-way
connectivity
throughout
Brazil
also
allows
us to
proactively
manage
the
entire
service
provided
to
Carrefour
remotely.”
The
HughesNet
Digital
Signage
solution
is
capable
of
simultaneously
transmitting
a large
amount
of
content
to every
point in
the
network
and is
bidirectional,
meaning
that
each
remote
point
can
receive
and
transmit
information
by
satellite,
enabling
CerejaPRN
to
monitor
every
Carrefour
supermarket
remotely.
The
HughesNet
solution
also
provides
advanced
reporting
and
reliability
measures–
reassuring
advertisers
that
their
messages
are
delivered
to the
point of
purchase.
Fabio
Riccetto,
Hughes
sales
director
in
Brazil
said,
“Retailers
can use
our
HughesNet
solution
to
enhance
customer
satisfaction,
differentiate
the
shopping
experience,
and as a
result,
increase
sales.
We are
excited
to be
selected
and
integrated
with
CerejaPRN's
retail
media
solutions,
which
validates
our
ability
to
deliver
superior
network
coverage
and
quality
cost-effectively.”
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