NDS
Supplies
End-to-End
Security,
Middleware
and
Interactive
TV
Solution
for
AT&T
CruisecastSM
Service
RaySat
Broadcasting
Corporation
has
chosen
NDS,
the
leading
provider
of
technology
solutions
for
digital
pay-TV,
to
enable
the
secure
delivery
of
the
AT&T
CruiseCastSM
mobile
TV
service,
an
exciting
new
source
of
entertainment
for
people
on
the
road.
The
AT&T
CruiseCast
service
will
provide
42
channels
of
satellite
TV
and
radio
to
the
rear
seat
entertainment
system.
AT&T
CruiseCast
mobile
TV
service
will
offer
a
robust
line-up
of
42
entertainment
channels,
22
satellite
TV
and
20
radio
channels,
that
will
include
a
variety
of
kids
and
family,
documentary,
music,
comedy,
news
and
sports
programming
at
launch.
The
AT&T
CruiseCast
service
will
enable
families,
commuters
and
mobile
professionals
to
watch
the
same
type
of
television
in
the
rear
seat
entertainment
systems
of
their
vehicles
that
they
now
have
in
their
homes.
The
AT&T
CruiseCast
service
utilizes
breakthrough
technology
that
overcomes
line-of-sight
obstacles
such
as
overpasses,
buildings,
trees
or
tunnels
to
deliver
television
programming
to
cars,
non-commercial
trucks
and
SUVs.
The
groundbreaking
AT&T
CruiseCast
service
was
created
through
the
collaboration
of
RBC
and
AT&T*,
the
world’s
premier
telecommunications
company.
RBC,
a
privately
held
US
company
is
working
with
the
business
development
group
at
AT&T
to
introduce
the
new
product
to
the
marketplace.
The
service
will
be
available
this
Spring.
“NDS
provides
content
security
and
advanced
applications
for
our
customers
around
the
world,
and
this
collaboration
means
that
we
are
able
to
extend
that
delivery
from
the
living
room
to
family
vehicles,”
said
Jesper
Knutsson,
NDS
Americas
Vice
President
and
General
Manager
of
Sales.
“Working
with
a
leading
in-vehicle
entertainment
company
like
RBC
has
been
a
great
experience
and
we’re
very
pleased
to
be
one
of
the
first
companies
to
bring
live
satellite
TV
to
vehicles.”
“RBC
selected
NDS
as
our
content
security,
middleware
and
user
interface
provider
because
of
its
position
as
an
industry
leader
and
a
true
technology
innovator,”
said
Michael
Grannan,
Chief
Operating
Officer
of
RaySat
Broadcasting
Corporation.
“NDS
has
demonstrated
its
clear
expertise
in
the
global
digital
TV
solutions
market,
so
selecting
them
as
our
partner
was
a
natural
choice.
With
the
combination
of
RBC,
NDS
and
AT&T,
consumers
will
be
able
to
enjoy
a
remarkable
in-car
live
TV
experience.”
