ICO Adds Cartoon Network, Adult Swim to Channel Lineup for Mobile Interactive Media Trial

ICO Global Communications has reached agreements with Turner Broadcasting System, Inc. to provide content from the Cartoon Network and Adult Swim for use in ICO’s alpha trials of its mobile interactive media service, known as ICO mim™. ICO mim is a fully interactive mobile video, navigation and emergency assistance service powered by the ICO G1 satellite, which launched in April 2008. The trials will take place in Raleigh-Durham, North Carolina and Las Vegas, Nevada starting in late summer of this year.

Cartoon Network and Adult Swim join a growing list of well established programming brands for the trial, which already includes offerings from NBC Universal and Discovery Networks. The ICO mim service will include a broad mix of news, children’s, entertainment, and sports offerings.

“Children’s programming is an essential genre for any rear-seat mobile entertainment service,” commented Sue Hamilton, ICO’s lead strategic content negotiator, “and we’re pleased to add Cartoon Network content to Discovery Kids as we build out our programming lineup. In addition, Turner Broadcasting’s Adult Swim highlights ICO’s emphasis on delivering a channel lineup with appeal to a broad consumer audience.”

“The ICO G1 satellite is performing very well during in-orbit system testing, and preparations are well underway for our alpha trials of ICO mim. In adding this agreement with Turner to our existing agreements with NBC Universal and Discovery, we are making excellent progress on assembling a strong mix of high quality programming options for ICO mim,” commented Tim Bryan, chief executive officer for ICO.