| |
DIRECTV On Demand Now Available Nationwide
DIRECTV, Inc.
launched its highly anticipated DIRECTV on
Demand service to customers across the country.
The platform is available at no additional
charge to customers with a DIRECTV Plus® HD DVR
or R22 DVR receiver, and offers more than 4,000
standard-definition and HD titles,
24-hours-a-day, seven-days-a-week.
The service allows
customers to download the programming of their
choice from the DIRECTV on Demand library to
their DVRs to enjoy whenever they want. The
service offers one of the easiest-to-use on
demand interfaces on television, with unique
features that make navigating through titles
simple and quick, including:
-
Customized Programmer Homepages – Each
programmer has its own on demand channel
that highlights the latest shows and movies
available from the network. Each programmer
page consists of rich graphics and posters
that highlight the most popular content. The
customized home pages correspond to the
programmer’s regular channel number with a
“1” in front of it (i.e. The Discovery
Channel is on 276, The Discovery Channel on
Demand is at 1276.) Channel 1000 is the main
home page for DIRECTV on Demand.
- Internet
Remote Scheduling – On demand customers have
access to DVR Scheduler, which will allow
them to remotely schedule on demand
programming to their DVR from an
internet-connected computer or mobile phone.
- Free
Titles – Thousands of free titles (in both
standard-definition and HD) always
available, including movies, TV series,
kid’s shows, specialty programming (music,
exercise, educational, and more.)
- Expanded
Pay Per View Titles - Expanded variety of
pay per view titles is also available with
on demand trailers.
“We couldn’t be happier
with the DIRECTV on Demand service. The folks
here have actually made the on demand experience
fun and enjoyable,” said Eric Shanks, executive
vice president, DIRECTV Entertainment. “We are
continuing to not only level, but elevate the
playing field among pay TV providers with a
dynamic on demand service that truly answers the
needs of our customers and provides them with a
robust lineup of on demand programming.”
The DIRECTV on Demand
service offers content downloaded via a
broadband connection, while other content,
primarily blockbuster movies, is pushed to the
customer’s DVR via satellite. Much of the
content, depending on the speed of the
customer’s broadband connection and type of
content, can be viewed in real time as it is
being downloaded.
To begin receiving the
DIRECTV on Demand service, customers can choose
professional installation or request a
self-installation kit. Customers will need
broadband high-speed internet access, a router
or Internet gateway with an available Ethernet
port, and equipment to network the HD DVR or R22
DVR. Options to connect the receiver to the
internet include: Internet Connection Kit
(HomePlug® networking device), Ethernet cable or
wireless (requires external adapter).
|